PURPOSE

Before anything else—before the writing, the trainings, the tastings, the research—comes our purpose.

This is what drives us every day, and what we return to when charting the path forward. And it is very clear: to bring cacao back into the spotlight.

We exist to give cacao the recognition it deserves.

To celebrate its depth. To share its story.
Cacao is beautiful, rich, and complex. It carries centuries of history, traditions, and knowledge—yet much of this is still overlooked or misunderstood. We’re here to change that. To spread awareness of cacao’s remarkable diversity, chemical intricacy, potential health benefits, and deep cultural roots.

But knowledge alone isn’t enough.

Understanding must be paired with access. People need to experience cacao in its purest forms, through the right channels, and with proper context.

Education and accessibility must grow together.

To make this possible, we believe in the need for structure—a shared language, clear designations, and collective references. Whether you’re a producer, a craftsperson, a barista, a stakeholder or a curious newcomer, everyone deserves the tools to engage with cacao in a meaningful, transparent, and empowering way.

Cacao Insights serves as a bridge between the many “islands” of the cacao world.

Linking traditional knowledge with scientific research, producers with users, and culture with commerce. That’s why we do what we do. Through our expertise, trainings, and collaborative work, we support a more just and inclusive evolution of cacao’s story.

We believe in a future where cacao is not only tasted, but truly understood.
Not only bought, but valued.
Not only consumed, but celebrated.

Let’s make it happen. Let’s shift the narrative.